Friday, January 13, 2012

Seller Incentives or Price? Which One Fetches a Faster Sale?

 I have sometimes been asked by sellers if they should throw in a bonus to the buyer or even to the buyer’s agent to make their home more desirable.  Bonuses such as boats, theater tickets, increased commission, etc. have all been up for grabs.  My answer, however, is a resounding “NO”.  Instead, use the money you would spend on these incentives and focus on a competitive price.  A competitive price is, after all, what buyers want.
There is no incentive that will sell a home priced well above market.  While an incentive may attract attention and create some buzz among agents, buyers today are more attracted to the right price rather than a promotional stunt.
Location, location, location used to be the favorite real estate mantra.  It is now price, price, price.
For more information about how to price your home for today’s market, contact the CT realtors at www.RealtyByDesignLLC.com.


Visit the CT realtors at Realty By Design specializing in low commission fees and CT flat fee MLS listings.

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